The Beginning

The journey of the REFORM Collection began while I was traveling for work moving from city to city, in and out of airports and hotel rooms. Somewhere along the way, I realized something so simple: there wasn't an easy or elegant way to bring your favorite perfume with you.

And from that realization, an idea began to take shape.

What if luxury could travel with you?

What if your fragrance could be something you reached for while getting ready in a hotel room, heading to a meeting, stepping into an evening out, or simply beginning another day somewhere new?

That idea became the foundation of the REFORM Collection.

I wanted each fragrance to have a meaning beyond its scent, so I chose a number and a name for each one. The numbers are deeply personal to me they represent the years in which my three beautiful children were born.

No. 2.
No. 3.
No. 5.

Those three numbers will always remain at the heart of the REFORM Collection. As the collection continues to grow, those numbers will always have a place within it—a small reminder of the people who inspired me to begin this journey in the first place.

And then came the part that I have truly loved: bringing the vision to life.

There were hours of planning, customizing each fragrance, choosing the right packaging, and creating a sense of luxury in every detail. I became particular about everything from the fonts and colors to the packaging, the branding, and the way REFORM would be presented.

Most importantly, I wanted people to be able to see themselves in the world of REFORM.

I wanted you to picture the perfume pen tucked inside your handbag as you travel, ready whenever you need it. And I wanted the larger bottle waiting at home a beautiful part of your everyday ritual.

Because REFORM is not simply perfume. It is an idea.

It is the belief that wherever life takes you, you can take a little luxury with you.

And this is only the beginning.

Michelle
Founder, REFORM